Forget The Caffeine, Starbucks Jolts The Music
01.26.07 - 12:06pm
Back in October Starbucks announced that their Starbucks Music Catalog would be available on iTunes and now word is that the music will soon be available in their stores, not as a CD to be burned as previously debutted, but as a MP3 download.
Turning the coffee break into a music break, Starbucks chairman Howard Schultz says “Within 12 months , probably, you’re going to be able to walk into a Starbucks and digitally be able to fill up your MP3 player with music.”
Testing is due to begin over the next six to 18 months. Starbucks has stated MP3 players, but with their previous alliance with Apple it seems likely that MP3 will mean iPod and iTunes.
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