Contemporary & Elegant - The New Play List Jacket
03.12.07 - 10:57am
Well, we have had the regular windbreaker styled iPod jackets as well as the full coat iPod jackets with iPod integration built into and showcased on the sleeve . Now we have the elegant, “James Bond” iPod jacket, with all things iPod neatly tucked away. This is to retain the contemporary business look yet still be smooth enough to have the iPod playing away in the background.
The “Play List Jacket” is brought to you by Bagir Ltd. and the Express. This is a jacket for the businessman, who wants to listen to his iPod without it taking away from the dapper business look he is trying to emanate.
“Our company has targeted this unique jacket collection to the customer who is in the business world, likes stylish clothing, and is in step with the newest electronic innovations,” says Gilboa, CEO of Bagir. “It’s the only tailored jacket in the world that has been specifically designed to be compatible to iPods.”
The iPod controls are discreetly tucked away, yet easily accessible in the inner lapel and a strategically placed pocket holds the iPod while the earphone wires are neatly placed via hidden loops also on the inner lapel. (if it wasn’t for the white headphones no one would ever know you had Black Eyed Peas “Elephunking” in the background.)
“The Express ‘Play List Jacket’ speaks to the lifestyle of our customer who is a modern guy with a sense of style and a passion for collecting the latest technology. Our jacket is wired for use with the Apple iPod, combining quality, functionality and attitude. It resonates with the Express DNA which is about being a fun, sexy ‘going out’ brand with a modern edge,” says Toby Jackson, Express VP Men’s Merchandising.
The “Play List Jacket” will be available at the Express later this month and will retail for $248.
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