Nike + iPod = Massive Sales
03.23.07 - 12:12pm
Nike has reported a 7.7% increase in profits, beating analysts estimates as it rides the iPod wave with it’s Nike+iPod shoes.
Now Nike plans to open 100 new stores around the world in a whole new style that will highlight products such as their running shoes that sync with the iPod.
“Consumers want a more compelling and relevant experience wherever and whenever they shop,” Nike President and Chief Executive Mark Parker said. “We’re grabbing the opportunity to … take Nike and our industry to someplace new, where consumers have experiences that are physical and digital and mobile.”
Nike is planning to change it’s product line along with it’s stores. President Charlie Densen said the company is entering it’s best product line ever.
While they did not specify on exactly what would be coming out they did say that all their running shoes would be made compatible with the Nike+ technology by the end of the year.
“I think there is a real renewed sort of energy and focus around product,” Parker said.
Speak Your Peace