How Are iPod Sales?

03.28.07 - 01:40pm

Today Piper Jaffray has issued a mid-day report regarding iPod sales for 2007. The report shows that iPod sales didn’t quite reach anticipated levels. Sales maxed at only 10.3 million units instead of the estimated 11 to 12 million units, due to a slow-down of sales in February.

In the past iPod sales have grown in February, usually due to new iPods being announced at MacWorld. This year however only the iPhone was announced, which many would be iPod buyers are waiting for. The iPhone is not due to come out till June. The only “new” iPods released on the market were the colored Shuffles.

Munster’s statement was this “After the first month of March quarter data (January), we had been pointing to a range of 11m-12m units. Data for the month of February, however, fell slightly from January, for both Apple and the market overall, which is inconsistent with what we have seen in previous years from January to February. When the third month of data is released, our analysis will likely lead to a slightly different iPod unit figure than what our analysis suggests based on the first 2 months of data, so we believe investors should supplement these data points with other information. It is also important to note that international iPods are not captured in this data, international had a material positive impact on iPod units in the December quarter.”

Currently Apple’s stock is down $1.79 to $93.67 a $1.88% decline. Analysts do expect a big upswing in Apple’s stock when the iPhone does hit the market with many putting the target price in the $120’s. Munster’s target price is currently at $124.

Category: apple, iPod | Tags: apple-stock, iPod, piper_jaffray, target_price