Simple Slacker vs the iPod
05.10.07 - 10:05am
Simple and easy, that’s the market that Slacker, a new portable little music maker, is going for. They are hoping to challenge the iPod with a different format - ease of use over multiple uses.
What Slacker offers is a player that with a simple touch of a button will keep as many songs as a consumer wants for as long as they want for a cheap $7.50 a month subscriber fee. All you have to do is hit the “Love it” button while listening to a customizable radio station and the song will be saved with similar styled songs sent to you. If you hate it you can hit the “Ban It” button and songs and songs like it will not come your way again.
Jonathan Sasse, one of the three founders of Slacker says, “Most MP3 players are too much work for the average user. They don’t want to bother updating their players via a USB connection. Our devices will just feed themselves.”
James McQuivey, a principal analyst at Forrester Research says, “”One of the reasons other music players failed is that they were too similar to the iPod.Slacker could change the way people listen to music.”
Slacker will be out in June and will cost $150 for the 2GB flash drive and $400 for the 12GB. The monthly service for all you want downloads is $7.50. The service if free with just streaming customizable stations.
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