Coke & iTunes Launch European Campaign
05.21.07 - 01:28pm
“Coca-Cola has a long and rich heritage in music, from memorable advertising tracks to grassroots support to big live events. In Summer 2006 we started an innovative new partnership with iTunes,” said Chris R. Burggraeve, group marketing director for the European Union Group. “Coke+iTunes aims to reinvent the ways young people create, listen to, and experience music every day. Thanks to Coke+iTunes, European youth will enjoy this Summer 2007 the biggest pan European music experience ever. And what better way to build bridges among European cultures than through music?”
And with that Coca-Cola has announced that they are launching an iTunes/Coke promotion in which they will give away iTunes songs in 2 billion promotional packs of Coca-Cola, Diet Coke and Coke Zero thoughout the summer all across Europe.
The promotional packs will also give customers the chance to win free iPods, plus tickets to the 100-plus Coke/iTunes summer concerts.
Officially the promotion will begin at the Cannes Film Festival running May 16th to the 27th. Faithless will perform an exclusive track recorded for Coke and iTunes at the festival. Faithless also has collaborated with designer Paranoid on a limited-edition aluminum Coke bottle.
“iTunes is the world’s most popular online music store selling 58 songs every second at a rate of five million tracks a day,” said Eddy Cue, Apple’s vice president of iTunes. “We’ve already had great success working with Coca-Cola over the past year and this new pan-European initiative gives music fans across Europe the ability to download free music all summer long.”
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