Itunes Launches Foriegn Exchange
06.04.07 - 04:37pm
Itunes is launching a program called Foreign Exchange. It is a program that will introduce music to consumers from another country, translated into their native language and played by a band they love. This is being done in the hopes that consumers will expand their music adulations and knowledge to other countries.
The program is called the Foreign Exchange, and is being launched with the German electronic act Wir Sind Helden and American rock act +44, featuring Mark Hoppus and Travis Barker, formerly of Blink-182. Wir Sind Helden is covering +44’s “When Your Heart Stops Beating” and +44 is covering Wir Sind Helden’s “Guten Tag.”
“The idea is exposing people to bands they may not listen to,” Hoppus said. “In America, we don’t really listen to music in other languages. I think it’s a cool idea to get people to open their ears to music from different parts of the world.”
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