Is iTunes Soon To Be Renting Movies?
06.11.07 - 10:42am
Although Apple has of course refused to comment, word has leaked out from the Financial Times, about a possible iTunes/Hollywood deal that would expand iTunes movies to not just downloads for buy but downloads for rent.
The word is that the Apple is in late talks with the Hollywood execs to allow their movies to be purchased through Apple’s iTunes as a month long rental for $2.99. The films could be copied from the computer onto one other device such as the iPod or the iPhone and would allow play for 30 days.
It would be a big boost for the lagging Apple TV and also a big boost for the iTunes movie department which so far has only been able to sign with Disney and Paramount.
The deal would launch Apple into competition with cable and satellite television operators and anyone else offering video on demand in the home.
All of the major studios have refused to comment on the deal, which is to be expected. If it does take place it is expected to be launched later this year.
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