iPhone Takes The iPod’s Top Web Search Crown
07.11.07 - 02:38pm
The iPod has ruled the internet in searches for most of the last three years and it has been thrown off by none other than its close sibling - the iPhone.
Searches of the iPhone tell what people are most interested in with the top 5 iPhone searches relating to, of course, price.
“Problems with my iPhone” landed in at number 6 probably for those who couldn’t figure it out or those who just got plain
mad at not being able to figure it out leading to the 20th most searched term “smashing my iPhone” - Just in case you don’t want to throw your $600 against the wall but can’t get it to work right and feel the need to see someone else do it there is no shortage of YouTube videos showing thousands of dollars being smashed away.
For those who know the price yet go for a different way to obtain it - contests and giveaways - put “free iphone” in the 8th most searched spot.
Where people were most likely to end up after an iPhone search tells another tale. 56 percent of them went to the Apple website obviously wanting real information. 2.8 percent went to the Wikipedia perhaps wondering “what the heck is an iPhone?”, and 3 percent went to a MySpace page probably ready to show all their iPhone glory off to their friends.
The web also shows the most likely iPhone buyers - are slightly more male more than female with 51.8 percent and most likely part of the young, hip crowd with 31 percent likely to be between the ages of 18 to 24.
While the iPhone costs enough to be geared to the affluent urban demographic 11.6 percent, 47% of people who visited the official iPhone site made less than 60,000 a year perhaps showing just how well Apple has marketed the device as a “need to have if you’re cool” item - one of those “must haves even if you can’t afford it items” should work well towards Apple reaching its ten million iPhones sold in a year goal.
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