The iPhone “Halo Effect” Helps Macs
08.21.07 - 05:29pm
The iPhone’s halo effect is starting to show an impact on Mac computer sales particularly in their laptop sales, while at the same time hitting Dell hard who, according to a Change Wave Survey, is dropping to all time lows as resounding competition from Apple is taking over.
Apple’s laptop sales have reached an incredible new high since the iPhone’s release skyrocketing 5 percent from 12 to 17, with expectations that they will continue to rise.
The Change Wave Survey was conducted using 3,665 ChangeWave Alliance members. The new survey was compared to a similar survey conducted in June. Of those surveyed 28 percent who are planning to purchase a laptop say they will get a Mac. This keeps the Mac going in the same momentum as when the survey was conducted back in June. Expected Mac desktop purchases were up an additional 1 percent since the June survey with 23 percent purchasing a desktop saying they will buy Mac.
“These results are great news for Apple, and they serve as powerful evidence that the ‘halo effect’ is indeed translating into real world Mac computer sales for Steve Jobs and company,” said Tobin Smith, founder of ChangeWave Research and editor of ChangeWave Investing.
As great as the iPhone hale effect is for Apple it is just the opposite for Dell, a computer maker that is desperately trying to get back it’s number 1 computer maker position from HP, who won the claim to fame from Dell last year. The Change Wave survey does not look promising for the struggling company, who is seemingly trying to follow Apple’s lead by launching iPod like colors for their notebooks, now being showcased in the likes of flamingo pink and sunshine yellow.
Dell computer sales showed a 4 percent drop in Dell laptop purchases falling to 24 percent, an all time low for the company since June. Desktop sales were also down 7 percent to 30 percent, their second lowest percentage on record. Future planned desktop purchases fell five percentage points from the June survey. Planned laptop purchases for the company was up 1 percent from June however showing that perhaps flamingo pink is a good idea.
HP is also seeing a slight hit from the iPhone halo effect as while their desktop purchases edged up 1 percent, there laptop purchases fell 2 percent. The survey showed future planned purchases to be in the same light with desktop planned purchases up 5 percent while laptop planned purchases drop another 3 percent.
Apple also shows the best in customer satisfaction with 86 percent of those who bought an Apple computer over the past 90 days reporting as being “Very Satisfied” while in contrast Dell only has 44 percent reporting being “Very Satisfied” with their computers.
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