Itunes May Soon Have Movie Rentals
09.14.07 - 10:38am
Apple has provided hints at another new service that may be coming soon - that of month long movie rentals.
The hints have been found in the problem reporting page where references to “RentalMovie” have been found alongside “Movies” and “Ringtones”. It is where the consumer informs Apple if they have not received the download or if the quality is bad.
Apple reportedly has been in talks with Disney and the major Hollywood Studios to allow movie rentals for $2.99 for a month, at which time the download would expire.
The service is something many consumers are hoping for and it seems a likely service, especially as it would boost Apple TV. The rentals could also mean a large increase in the number of films offered on iTunes. The major studios have not wanted to sell their films on iTunes at what they consider to be too small of a price but they may be willing to rent them and still sell them for their higher prices on DVD.
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