Warner Fights iTunes W/ Dowload & CD In One
09.25.07 - 04:02pm
Record labels are trying all sorts of ways to sell music in the new digital world and not involve iTunes whose policies on non-varied pricing is frustrating for the labels. Warner may have come up with one of the best solutions so far.
Sticking to the $9.99 iTunes per album price at least for the moment, Warner has decided to try an experiment using one of their hottest artists James Blunt and MySpace. The experiment allows the consumer to listen to the entire album, purchase if you like and recieve an instant download compatible with your iPod, and then get the CD through mail as well for no extra charge. All without leaving the MySpace web page.
Warner has tried to sell music through MySpace before but due to the DRM encodings they were not compatible with the iPod taking away 70 percent of the market right off the top, even with James Blunt’s 250,000 friends 30 percent just doesn’t quite cut it. Warner is excited about LaLa however, because not only do they play the tunes on your iPod and support the varied pricing but they also have a form of anti-piracy protection.
The James Blunt download album + CD is available now for a limited time at the $9.99 price.
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