$1M Suit Filed Over iPhone Price Cut
10.01.07 - 11:37am
We all knew it was coming, did we not? There had to be at least one lawsuit filed against Apple over the iPhone price cut and thus we have a winner. Dongmei Li has filed the first lawsuit over the iPhone price cut asking for $1 Million in compensatory damages with punitive damages to be determined.
Li said she stood in line “for hours” on July 2nd three days after the iPhone went on sale. She called Apples price cut “discrimination” as it varied for early and later buyers. “Apple’s discrimination in price between early and later purchasers substantially caused the early purchasers to be injured because early purchasers cannot resell their iPhones for the same profit as later purchasers,” Li’s lawsuit stated.
She said the price cut then cheated her because it offered only the 100 store credit while letting others who had purchased within two weeks of the price cut have a 200 store credit reflecting Apple’s two week return policy.
Li also says there was no valid reason for the price cut and says that Apples decision equates to “underselling.” “Market conditions did not require Apple to change its price,” Li’s attorney, C. Jean Wang of Wang Law Offices, PLLC wrote in the filing. “iPhone was selling very well because Apple’s stocks were increasing since August 16, 2007 and rose as high as $144.16 on September 4, 2007, the day before Apple announced that it was cutting the price of iPhone.”
The lawsuit also says that the AT&T forced two-year contract is unfair, saying that later buyers were able to buy unlocking software allowing them to choose any carrier. (Yes, she could have a bricked iPhone too.)
Apple has remained mum on the situation.
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