New iTouch Ad Created By 18-Year-Old
10.31.07 - 10:28am
The new iTouch ad showing in the U.S was first created by an 18-year-old Leeds University student, just messing around.
Nick Haley, from Warwick, was simply having some fun making a YouTube video for the iPod. He got the idea when he was listening to “Music is My Hot, Hot Sex” by CSS and thought the song would make a great ad. So he created a YouTube ad for the iPod.
The ad was seen by Apple employees who worked in the advertising department in California. They liked it so much they sent Haley a text asking him to work them to make a real ad for the iTouch.
“I was sitting on the bus and I got this e-mail on my phone,” Mr Haley, who got his first Macintoch when he was 3, told The New York Times. The message read: “We represent Apple and we’ve seen what you have produced and we’d like to have a chat with you.” At first it “seemed ridiculous and far-fetched,” Mr Haley said. “My initial reaction was someone wanted to steal it.”
Haley then helped to create the iTouch ad, which has been posted on YouTube as well as showing in the states. It will soon be heading to Europe and Japan.
“My input was totally respected,” Mr Haley said, adding that the experience of working with advertising executives was “overwhelming, surreal and fantastic, all in one. “That’s the whole point of advertising; it needs to get to the user. If you get the user to make the ads, who better?”
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