Europe Loves the iPod/iPhone!
12.12.07 - 02:07pm
It would appear that the iPhone and the iPod are the “hot” items for the holiday season in Europe as well as the U.S. ComScore, a digital market research firm, tracked the frequency of online searches in the U.K., France, and Germany and reported that combined the highest searched items were; #1 Nintendo Wii, #2 iPod, #3 Nintendo DS Lite, #4 Playstation PSP, #5 iPhone. The iPod nano was ranked at #7, giving Apple three of the top 10 products.
The iPod in the #2 position had a total of 3.5 million searches. The iPhone while taking #5 of the electrical gadgets was #1 in mobile phone searches with 707,000 weekly searches.
“We know that music players, game consoles, and mobile phones are very popular with consumers this year,” said Bob Ivins, comScore EVP of European Markets. “The interesting aspect of this study is identifying which products are generating the most consumer searches, which can provide retailers and manufacturers with important insight into the underlying consumer demand for each specific product.”
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