Apple Named #1 By Fortune!
03.03.08 - 03:56pm
Apple has reached the top on many levels, finding unparalleled success with the iPod and jumping into the cellular phone market with equal flair. Fortune Magazine is giving them their due citing Apple as the most admired company in the United States.
Fortune said “It is a tribute to its CEO that Apple, which ten years ago seemed headed for the slag heap, is No. 1 on this list. Steve Jobs has always had a knack for weaving magic out of silicon and software. But who knew he could build a $24 billion (in sales) company on the strength of a portable jukebox and a computer with a single-digit market share?”
Fortune’s reflection of Apples success was simple, “Apple products work, and if you buy more than one, they work better.”
Apple’s only downfall in the ratings came in social responsibility. The company did exceedingly well in areas of innovation, product quality and people management.
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