Nike+iPod Soon To Be In Gyms
03.04.08 - 04:20pm
Nike is working on the next level of the iPod-Nike marriage, that of iPod nano compatible gym equipment.
With over 100 million iPods out on the market and in peoples hands it seem like a pretty sound investment and one that health clubs such as 24-Hour Fitness and Virgin Athletic Health Clubs among others are supporting.
The health clubs are working with Nike and gym equipment makers to set up equipment compatible with the iPod nano. The nano’s will be able to be plugged into treadmills and the like uploading information to the Nike Web site. Exercisers will than have the ability to track workouts and set various goals.
Over 500 gyms are expected to have the new equipment by this summer.
The gym is the natural step in the evolution of the Nike+iPod shoe. Trevor Edwards, Nike’s vice president of global brand and category management said “People enjoy tracking themselves as a way to keep themselves motivated. They want to get credit.”
Over 1000 runners have signed up daily since the launch of the Nike+site with runners in 160 countries going online to track and blog their success. The iPod nano compatible equipment should add thousands more.
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