What Is Apple Worth?
01.04.07 - 11:59am
Apple, since it’s turnaround in 1997, has been seen as a company with innovation, superb design, and just plain brilliant business. One of the ways they’ve demonstrated their business savvy has been to open some of the hippest, hottest stores spanning the world.
Initially the stores were opened because Apple wasn’t satisfied with the way other stores were getting their products to consumers, - i.e. the lack of knowledge amongst workers in the store. So Apple created their own store, with the best in customer service, - i.e. employees that could answer any questions a buyer might ask.
They didn’t stop there however, they took their stores to a whole new level, offering the best in architectural design, sporting “bling, bling” such as the genius bar, and putting on a variety of shows and top level concerts such as their “Live from London” series. The stores also host a variety of one hour workshops throughout the day designed to help one learn “everything Mac”.
