04.26.07 - 03:44pm
In an effort to raise money for children living in extreme poverty in the U.S. and Africa, iTunes is donating all proceeds from their exclusive audio and video of the American Idol special “Idol Gives Back”, taped this last Wednesday.
The special includes exclusive video and audio performances from Kelly Clarkson; Gwen Stefani: Earth, Wind & Fire; Josh Groban with the African Children`s Choir; Jack Black; Rascal Flatts; Quincy Jones; Carrie Underwood; Annie Lennox and others.
Some of the American Idol performances are available on iTunes now, with more to be made available in the next few days.
All proceeds will be distributed to relief organizations in the U.S. and Africa via Charity Projects Entertainment Fund.
Category: itunes | Tags: american-idol, benefit-concert, charity, itunes | Be the First to Comment »
03.09.07 - 04:49pm
The RED campaign, which was launched last year to fight aids in Africa was supposed to be a great way to promote the charity and help it. Apple, Gap and Motorola spent over $100 million endorsing their products proudly lined up behind the charity. Yet while their products sold well and they made a hefty profit the charity was given a paltry $18 million, not even coming close to the $100 million spent endorsing it.
This at least was Advertising Age’s point of view regarding the campaign. Bono - who launched RED has a different view.
In a series of open letters to Advertising Age’s publication, Bono has fought back angrily saying that RED was not a failure but rather diverted marketing dollars, that the companies would have spent anyway and turned that marketing into a cause, as well as educating people on the extent of the need in Africa.
Category: apple, iPod | Tags: aids_in_africa, bono, charity, nano, RED | Be the First to Comment »
