Posts tagged with consumers

The iPhone Accessory Race Is On

The iPhone is out of the gate running hard and running fast. Now it is time for the accessories to start their turn around the track.

“The iPhone is a showpiece,” said Kathy Sharpe of Sharpe Partners, a marketing agency based in New York. “It is all about status and fashion. Anything that lets you show it off, you will want.”

Basically the accessories for the iPhone will be a huge business, it will most likely bring in even more revenue than the accessories for the iPod due to the higher cost. Richard Doherty, a principal in the Envisioneering Group says that consumers typically spend half as much on accessories as they do on the product. He said “We expect three million iPhones to be sold in the first 45 days, with an average $225 spent on accessories per unit.”

 
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