Creative’s Zen Falls To The iPod/Zune
08.08.07 - 02:32pm
The Zune may not have met most blogging standards as the hippest most up to date utterly cool device on the MP3 market, yet it has taken the market share it had hoped for and with the release of new reformatted Zunes coming out this Christmas season it is liable to take more of that market share.
This means that someone is losing market share and while the iPod and the iPhone are still in complete control it is Creative, maker of Zen players, that is suffering the biggest loss since the onslaught of the Zune.
Creative’s stock fell to it’s lowest point in the last 11 years after Creative announced its fifth loss in the last six quarters. Over the last year the stock has lost 35 percent and is the worst performer on Singapore’s benchmark Straits Times Index landing today at $6.60. Sales have fallen 28 percent to $162.2 million in fourth quarter earnings.
After reporting another net loss (fourth in five quarters) Creative sources said that they were aiming to recoup lost revenue by generating more 
