Wal-Mart Takes On iTunes W/DRM Free For Cheap
08.22.07 - 10:31am
Wal-Mart is going head-to-head against iTunes by offering DRM free tunes for less than the online industry leader.
Wal-Mart is number one in the music selling industry including CD’s and wants to be number one in online music downloads as well. They have decided to step out with a bang by doing what Wal-Mart does best - offer goods for less than other retailers.
Their on-line music store is doing this by offering the tunes for a measly .94 cents, only .06 cents less than iTunes normal downloads but those are DRM encoded. If you want the same DRM free ones as Wal-Mart offers you pay $1.29.
Walmart will be selling EMI’s songs DRM free something iTunes already has, but Wal-Mart also has access to the music that Universal is using to test going DRM free, a test that they excluded iTunes from.
gBox when a search is done for a particular artist. Buyers can then buy and download the song through gBox so rather than having to search through iTunes for an artist and song users can simply search for the artist or song and buy from there. Google will get paid in their standard advertising dollars from the seller of the music in this case Universal who will be paying for the ads rather than getting a cut of music sales such as iTunes does. Universal then has a separate deal with gBox for using their service to distribute and make their music available for download.
