Apple Sets Deal For Movie Rentals
12.27.07 - 01:28pm
Apple has made its first deal in online movie rentals through iTunes with News Corp.’s Twentieth Century Fox.
The record breaking deal should boost lagging sales of movies from iTunes and Apple TV, as well as set the precedent for more deals should it prove successful.
Users will be able to rent a film from Fox with a limited amount of time to watch it before the DRM encoding makes it void.
Apple has been trying to make the landmark deal with movie studios for some time now and has finally succeeded. The full details involved in the deal are expected to be announced at MacWorld on January 14th.
Fox has decided that not only will they stay with iTunes but they will start the new fall season off by offering some of their shows for free.
