50M Free Songs For iTunes, From Starbucks
09.24.07 - 02:02pm
Starbuck signed a landmark deal with iTunes in which users of the iPhone or iTouch can download and preview the last ten songs Starbucks has been playing by simply clicking a button when they walk into the Starbucks store.
The launch of the service, called the iTunes Wi-Fi Music Store at Starbucks, will take place October 2nd, but Starbucks is one upping the already much hyped launch by adding 50 million free downloads to be given away to their customers.
Customers will receive their “free song of the day” download card with their cup of coffee. Songs will be from 37 artists that are signed on the Starbucks’ Music Label. Included are artists Paul McCartney, Dave Matthews, John Mayer, KT Tunstall, John Legend, Annie Lennox, Joni Mitchell, Keith Urban, Paul McCartney, Sia, Band of Horses, Hilary McRae, Federico Aubele and Sara Bareilles. “Joker Man” by Bob Dylan will be the first song available at launch.
“Coca-Cola has a long and rich heritage in music, from memorable advertising tracks to grassroots support to big live events. In Summer 2006 we started an innovative new partnership with iTunes,” said Chris R. Burggraeve, group marketing director for the European Union Group. “Coke+iTunes aims to reinvent the ways young people create, listen to, and experience music every day. Thanks to Coke+iTunes, European youth will enjoy this Summer 2007 the biggest pan European music experience ever. And what better way to build bridges among European cultures than through music?”
