Are we tuning out, rather than tuning in?
12.07.06 - 02:14pm
When the Redwire DLX ipod compatible jeans were launched in Bangalore, India yesterday for the first time the director said that the jeans signal a new step in the integration of technology into ones lives as consumers today live through their gadgets, gizmos and technology.
“Live through” our gadgets?, gizmos?, and technology?, - is that what we do. The answer is pretty much yes. Think of how often you drown yourself in a cell phone conversation or turn your iPod volume up while walking in order to tune out the world around you. (It’s the “please don’t talk to me mode”) Now we even have products such as the Ear 3 that flash red when the volume is too loud, so we know when we’ve turned our headphones up to much! It would seem we are not only tuning out the world, but making darn sure we do a good job of it by tuning it out LOUDLY. We are also paying for it according to the National Institute on Deafness and Other Communication Disorders. About 22 million adults suffer permanent damage from loud noise.
