The iPhone “Halo Effect” Helps Macs
08.21.07 - 05:29pm
The iPhone’s halo effect is starting to show an impact on Mac computer sales particularly in their laptop sales, while at the same time hitting Dell hard who, according to a Change Wave Survey, is dropping to all time lows as resounding competition from Apple is taking over.
Apple’s laptop sales have reached an incredible new high since the iPhone’s release skyrocketing 5 percent from 12 to 17, with expectations that they will continue to rise.
The Change Wave Survey was conducted using 3,665 ChangeWave Alliance members. The new survey was compared to a similar survey conducted in June. Of those surveyed 28 percent who are planning to purchase a laptop say they will get a Mac. This keeps the Mac going in the same momentum as when the survey was conducted back in June. Expected Mac desktop purchases were up an additional 1 percent since the June survey with 23 percent purchasing a desktop saying they will buy Mac.
