Madhouse To Launch Toyota iPod Kit
05.21.07 - 03:33pm
Madhouse Associates will be rolling out the European advertising for the Toyota iPod Integration Kit due to launch this Summer.
The campaign will run across 35 European countries showcasing the kit with the tagline
“Coming soon to a glove box near you.”
The iPod kit will allow for Toyota owners to plug their iPods into the glove box and then control the iPod via the steering wheel or usual audio system controls.
Bosse Janson, general manager after sales marketing for Toyota Motor Marketing Europe said: “Madhouse has produced a number of European marketing campaigns for us during the past four years and the agency never fails to impress us with its combination of creativity and strategic thinking. We have every confidence that Madhouse’s work to support the iPod Integration Kit launch will be as successful as all the other campaigns the agency has produced for usâ€.
