Wal-Mart Takes On iTunes W/DRM Free For Cheap
08.22.07 - 10:31am
Wal-Mart is going head-to-head against iTunes by offering DRM free tunes for less than the online industry leader.
Wal-Mart is number one in the music selling industry including CD’s and wants to be number one in online music downloads as well. They have decided to step out with a bang by doing what Wal-Mart does best - offer goods for less than other retailers.
Their on-line music store is doing this by offering the tunes for a measly .94 cents, only .06 cents less than iTunes normal downloads but those are DRM encoded. If you want the same DRM free ones as Wal-Mart offers you pay $1.29.
Walmart will be selling EMI’s songs DRM free something iTunes already has, but Wal-Mart also has access to the music that Universal is using to test going DRM free, a test that they excluded iTunes from.
A subscription service will give the record labels a residual income that they hope will make up for the loss of revenue they are currently suffering from.
