Nike Off And Running!
07.27.07 - 11:46am
Nike is off and running, and running and runn
ing… Over 22 million miles to be exact, and in just under a year. A pretty far range to go even if you are in “super shape”.
Every day over 1000+ Nike runners track their runs using the Nike system + iPod which records their speed, distance, calories burned and even choreographs songs for them.
Nike is hoping to create new consumer experiences that are “physical, digital and mobile.”
In accordance with the Nike+, Nike also launched a matching website that along with tracking users data also acts as a social networking site and runners are using it in surprising numbers for socializing with other runners, especially as fun challenges for who can run faster, better, and stronger.
