Apple Loses To Amazon At Super Bowl XLII
01.16.08 - 11:35am
Four years ago iTunes was just a fledgling set to rise to unparalleled heights. At the time the Super Bowl was a huge booster for iTunes which combined with Pepsi launched a commercial set to Greenbay’s version of the song “I Fought the Law” encouraging buyers to buy legally online from iTunes rather than illegally downloading tunes from various sources.
Over 1,000,000 songs from iTunes were given away free in the Pepsi promotion and iTunes has then grown expeditiously year after year, becoming the extreme dominant in the download market and helping to propel iPods to explicit dominion.
Today however, a new era is emerging and rather than Apple being the underdog to Microsoft, with an almost cult like following, Apple is now the one on top and as the new “King of the Hill” is the one everyone wants to overcome.
