iPods Sales On Par For Record Numbers
12.18.07 - 02:05pm
Apple has introduced new iPods for the holiday quarter since the iPod revolution first began in 2001. This year, however was especially significant as Apple brought video to the nano and added touch to the Touch introducing “radically different” iPods.
Due to the complexity of the new iPods and the insurgent high demand analyst Gene Munster from Piper Jaffray says that he believes Apple may have sold 24 to 25 million iPods in the first two months of the December quarter, beating Wall Street’s consensus of approximately 23 million.
“While it is too early to make a definitive call on December quarter iPod results, we have analyzed the first two months of NPD data (October and November) for the quarter and found that it suggests iPod units of 24m-25m,” said Munster.
“Apple has announced new iPods in September for the last three years, but this year’s models are significantly more innovative than the past upgrades,” Munster said. “As such, we believe the new iPods are driving sales earlier in the December quarter (in October and November) to a greater degree than in the past.”
