06.05.07 - 03:02pm
The Zune is turning Spiderman “red”, after going Easter “pink” in April. It would appear that Microsoft has not yet given up on the Zune finding some way to dent the MP3 market.
The Red Zune will be available exclusively at the Target store on Amazon beginning June 10th.
The Zune is currently fourth in the MP3 market with a 3 percent market share. It trails Sandisk which holds a 9 percent market share and Creative which holds a 4 percent market share, and of course Apple’s iPod which commands a 73 percent market share.
Category: Zune | Tags: color_schemes, market_share, mp3_market, RED, Zune | Be the First to Comment »
03.09.07 - 04:49pm
The RED campaign, which was launched last year to fight aids in Africa was supposed to be a great way to promote the charity and help it. Apple, Gap and Motorola spent over $100 million endorsing their products proudly lined up behind the charity. Yet while their products sold well and they made a hefty profit the charity was given a paltry $18 million, not even coming close to the $100 million spent endorsing it.
This at least was Advertising Age’s point of view regarding the campaign. Bono - who launched RED has a different view.
In a series of open letters to Advertising Age’s publication, Bono has fought back angrily saying that RED was not a failure but rather diverted marketing dollars, that the companies would have spent anyway and turned that marketing into a cause, as well as educating people on the extent of the need in Africa.
Category: apple, iPod | Tags: aids_in_africa, bono, charity, nano, RED | Be the First to Comment »
