Creative Releases Half Price Shuffle Competition
05.03.07 - 01:48pm
After reporting another net loss (fourth in five quarters) Creative sources said that they were aiming to recoup lost revenue by generating more iPod accessories. Yet it would appear Creative is still aiming to compete with Apple rather than promote them with accessories as they have announced the launch of their new small-capacity MP3 player with the same amount of storage as the Shuffle, but for half the price.
Called the Zen Stone the player will store 250 to 500 songs depending on the bitrate chosen, in MP3 or WMA format. The battery lasts for about 10 hours.
The player will retail for around $39.99, while the shuffle retails for around $79. The Stone will be available in black, red, pink, blue, green or white. The Shuffle is available in white, pink, blue, green or orange.
